When you’re involved in affiliate marketing, one of the significant concerns you’ll have to face is driving traffic to your site. This not just any traffic but you’ll need targeted traffic. Here are the top 10 proven ways you can drive quality traffic to your affiliate marketing site and increase your income-generating potential:
- E-mail campaigns
When used carefully, e-mail campaigns can quickly drive targeted traffic to your affiliate marketing site. This can be done by providing highly relevant and valuable information on the body of the message and then offering a link to bring the recipients into your site.
You can do this in two ways: one is by providing the full content in the e-mail message and then offering a link inviting the recipient to view more similar write-ups on your site. Another is by giving only a portion of the content and providing the rest on the affiliate site. A linked e-mail signature should also be included.
Informative and how-to articles, especially well-written ones, are proven traffic baits for affiliate marketing sites. Include links to similar or additional information within the content body that can only be read from your website and provide other links on your signature.
- Newsletters and e-zines
People love information, particularly those about subjects they are curious about or are involved in. Which explains why targeted methods to drive traffic to affiliate marketing sites work best.
Offer e-newsletter and e-zine subscriptions, making sure that links bring recipients to your site. Use a separate landing page to handle the subscription process for your visitors’ convenience.
Other than your affiliate marketing site, use a blog to get in touch with prospective customers and members. Blogs are considerably more personal and lighter in tone than most affiliate business sites, and they can be a great source of information, news, advice, and tips from you to your prospects. Include a link from your blog to your affiliate marketing site.
- Social bookmarking sites
These sites are a rich source of targeted traffic that you can drive to your affiliate marketing site. Your market demographics are also more accessible to define, so sending out invitations to potential leads, and members is a lot easier.
- Discussion forums and boards
By leaving useful and thought-provoking comments on discussion boards and forums, you encourage other members to react and send you a reply. You’ll be able to build a networking relationship from here. Make sure to sign with a link back to your affiliate marketing site.
- Guest blogging
You could drive another blog’s captured traffic to your affiliate site by becoming a guest blogger. If you can write well and can offer unique and useful content, the site’s readership will find you attractive enough to follow you to your site.
- Allow bookmarks on your web pages.
If you have content, you can drive traffic to your affiliate marketing site by allowing your readers to bookmark individual pages. This will help promote those pages and your website to other people interested in the same subjects.
- Host a contest
Locate your target market and then promote a contest through ads or e-mails. All details must be found on your affiliate marketing website so you can drive traffic there. Registration must also be performed on one of your landing pages. Just make sure to offer prizes that visitors who will be coming in will find useful.
There’s nothing like a lovely gift to drive targeted traffic to your affiliate marketing site. It’s easy to implement and can be relatively cheap. Furthermore, you offer these visitors an incentive to sign up for whatever campaign you’re promoting.
Traffic to your website helps to improve your rank, which generates more traffic, but you want to make sure that the increase in traffic is associated with an increase in engagement as well. If your truck is increasing, but your conversion rates are decreasing, you’re not bringing in the right traffic.