Did you know that 90% of what’s communicated to our brains is visual? You can connect directly to the hearts and minds of your customers without having to say a word. Think billboards that you notice on the road. At first, you think to yourself that these images are just annoying and greedy advertising polluting the beautiful views. By the time your trip is five hours old, and you are tired, hungry, and need to go to the bathroom, billboards become beacons of hope along the side of the road. Good ones catch your attention and immediately send you off the road and opening your wallet. That’s because a high image and placement of the billboard coincided with the timing of your needs. As long as your clients have an obligation, all you need to do is craft a beautiful story and image for them to hang onto in their minds for when the timing is right to use your service.
- Use memorable images. Tell your brand’s story with a picture or design that encompasses the mission of your company. Spending the time and investing the resources to design a killer logo or branded photo will show your customers what your company is all about in a way they are sure to remember.
- Fewer words are better. Don’t clutter your visual messages with too many words. You want the impact of the images you use to stand on their own. Choose your slogan or another catchy phrase to accompany your pictures and draw your audience in.
- Use a memorable medium. Choose your medium wisely. Although social media platforms have an immediate impact, they aren’t long-lasting. If you give your potential customers an image to remember you by in a medium that they can hang onto, then your brand will be front and center when it comes time to make that buying decision.
Promotional product companies can help you use visual storytelling to your marketing advantage. With fully customizable screen cleaner stickers, dual-purpose business cards, microfiber screen cleaning cloths that you can use for glasses, tablets, or phones, or over 200,000 other branded products, you can give your customers the visual message that will make them remember you.
With screen cleaner stickers especially, that stick directly to the back of client’s mobile devices, you can increase the reach of your visual message to your customers’ friends and associates and even strangers that see their smartphone or tablet every time they pull it out at the grocery store or child’s soccer practice.