By Celebrity Writer, Jules Lavallee
Savita Kaye’s ambition is for House of iKons to be a global brand known for launching emerging designers and creatives. Working with international media partners has enabled House of iKons shows to be aired worldwide to millions of viewers. On February 27, 2021, the House of iKons will showcase the hottest trends and designers of 2021 during London Fashion Week. The show is free to the public. You can learn more by going to www.houseofikons.com.
House of iKons Fashion Week London live shows have pulled in over 1,000 people per day in attendance, with private clients, buyers, department stores, and boutiques also in attendance, high-net-worth guests.
As a global platform celebrating diversity, tell us about the House of iKons.
“I have always wanted House of iKons to be a global brand, known for launching emerging designers and creatives.”- CEO House of iKons, Savita Kaye.
House of iKons success is based on the unique concept, celebrating the new generation of global creative talent. We are being the voice for emerging creatives. We position our “iKonic” designers/creatives as market leaders who create trends and do not follow. The creativity from around the world infused with their local culture has become trendsetting within their own right.
We are pushing diversity in every way from ethnic backgrounds, size, shape, height, and age. We will continue each season highlighting beauty and creativity not just in design and music but for ALL regardless of color, ethnicity, size, shape, and sexual orientation; as everyone has the right to feel and look good, feel confident about who they are in the HERE & NOW!! Everyone has that right, and we will continue to push boundaries and stereotypes. We are still a small drop in this BIG OCEAN… But we will continue to create a storm and bring beauty and creativity to whoever you are, wherever you are, from around the world.
As a result House of iKons is now one of the top 6 brands, Innovative Voices in The Fashion World on Wiki Vid. Which is what the House of iKons has stood for. Highlighting beauty, creativity from around the world, pushing the boundaries that fashion, art, and creativity are for everyone regardless of color, ethnic origin, religious beliefs, size, age, and sexual orientation. We will continue to showcase our iKons and shake the pillars of the fashion industry. These are the innovative voices of fashion.
While building the “House of iKons,” what challenges did you face?
Challenges have been constant. I originally came from a corporate banking background. With the financial crisis that hit 2008/09 globally, a crisis was also happening in my personal life. My marriage was breaking down. It was an arranged marriage, and I was surrounded by physical and emotional abuse and trying to protect my young child. My career was my ‘Rock,’ but with the financial crisis that globally hit the banking industry, I needed to decide. I was at breaking point. I am not ashamed to admit this; after all, ‘I’m only human.’
After my marriage dissolved, all I wanted to do was to provide for my young child. Being a single parent is not easy. I know I am not the first, but I know I am not the last. In 2012 I became a writer for a few magazines. It was a form of escapism for me. Covering not just fashion but current events and politics. I also became involved in a few fashion shows heading up their backstage. Here I learned that backstage is the main operational heart of the event. I questioned designers, ‘Why do a show? Why take the risk?’ All responded ‘in the hope of being discovered.’ I then challenged myself to do my fashion event (I was still working in corporate banking at the time). It was a small show, but we got a great response, and as I was writing for a few magazines at the time and covered various events, through networking, I met some great writers and bloggers and asked them to attend in support of my little show. They responded that they would attend but will also do some pre-press releases for the shows. This worked wonders as we released our designers weeks before the show. Our designers sold off the runway, celebrity stylists picked some up, and one designer was chosen to work in-house for one of the biggest brands in the world. This was when I decided that there is something here. No one supported the emerging creatives; they needed their voices to be heard, their work to be seen, creating House of iKons.
But it’s not the ‘Happy ever after’ ending of a fairy tale. I have faced utmost racism in and out of my community, being a woman of color. My family was originally from India, and I was born in the UK. Since my divorce, my community has shunned me and forever facing their criticism. Even though they all knew about the abuse I was going through, they all wanted me to stay in a situation that could have ultimately harmed my young child and me.
Being a woman of color, I have faced racist remarks (continues today). This industry is challenging for a woman of color as ‘there is a standard,’ which meant that being a woman of color, I did not fit into this standard. I have also been criticized for being a single mother and that I need to stay at home. The list goes on.
From my personal experiences of my marriage dissolving, I became very vulnerable, trusted the wrong people while building my company. They used my painful experiences against me so that I could not progress with my company. Since its launch now, it has helped creatives from several industry sectors, not just fashion, and still does. Sometimes being too trusting and too lovely, individuals will take advantage. But this has been a valuable learning lesson, and I will continue to push forward with a smile on my face. I now constantly reflect on who is in my inner circle before moving forward, not just for me but most importantly for my creatives.
How excited are you for the House of iKons fashion show in February?
We are very excited. We will be creating a fantastic editorial fashion film to show our amazing creatives to a global audience. This will be filmed and aired during fashion week in London. Lots of amazing new creatives from around the world and few surprises in store.
What is your hope for this show?
With the fashion film, we will be drawing our audience in closer to our designers. Similar to the digital diaries of our September 2020 show.
What trends are you seeing in fashion? Who would you like to work with?
The emerging designers we have had the pleasure to work with and work with are all so different and create their trends from ready-to-wear to couture. These designs cannot be seen in regular high street stores, which I think is excellent and gives these iKonic brands that exclusivity. I want to start working with fashion design students, help them with their creativity and branding and motivate and instill confidence in them. This industry can be harsh, and I would like to give them the tools to manage this.
During Fashion Week London in September 2020, you showcased “Mini iKons.” Tell us about it.
We are proud and honored that these fantastic collections for children launched our
platform. During the lockdown, it didn’t stop our iKonic designers and our mini iKons. In
preparation for the digital show in the early Summer of 2020, some amazing editorial shoots and catwalks in the park and Buckingham Palace showcasing new designs, “Mini iKons” modeling for the digital platform.
What is your mantra, and how does it relate to your business?
Regardless of obstacles, keep pushing forward. We will keep moving diversity in every way from ethnic backgrounds, size, shape, height, and age. We will continue each season highlighting beauty and creativity not just in design and music but for ALL regardless of color, ethnicity, size, shape, and sexual orientation; as everyone has the right to feel and look good, feel confident about who they are in the HERE & NOW!! Everyone has that right, and we will continue to push boundaries and stereotypes. We are still a small drop in this BIG OCEAN… But we will continue to create a storm and bring beauty and creativity to whoever you are, wherever you are, from around the world.
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