Powerhouse Woman Chereace Richards

Chereace Richards


“I want people to know that I am genuinely interested in them becoming all that Christ has called them to be. I want people to be inspired from my work to be more, live more, and do more.”

One on One with Chereace Richards

HMM: Were you a dreamer growing up? What kinds of dreams did you have?
Chereace Richards: Growing up I knew I would not work a 9 to 5 40 hours a week for 40 years. I saw my mom do that and I just could not see that for myself. That being said, I did not know exactly what I would do but I had a feeling I would be successful and well known. Perhaps, God was speaking to me as a child!

HMM: What made you decide to be what you have chosen as a profession today? Who were some of your earliest influences?
Chereace Richards: I become involved in network marketing by chance based a presentation that happened at my home to which I was not invited. I knew nothing about sales or marketing or the profession of network marketing until I sat through my first presentation in 2006. Reluctantly I joined the company because I was already using the services and wanted to get paid on bills I was already paying. That decision changed my life because today I am living the life I imagined I would when I was growing up. My mom and grandma were definitely early influences teaching me through example the importance of hard work, sacrifice, patience and persistence, and the importance of having good credit!

HMM: How hard was it breaking into the business? We hear stories all the time of people who try for years and never make it, and then other stories of overnight “in the right place at the right time” sensations. Which one do you think there’s more of? Those who pay their dues, or opportunity meeting preparation?

Chereace Richards: Becoming who you want to be in business requires a lot of sacrifice, determination, dedication, and clarity about who you are and what you want. I believe that success is rarely obtained overnight instead one prepares for what he wants and who he becomes thru years of being persistent and consistent and learning thru failures and setbacks but never giving until that which is desired becomes reality.

HMM: How do you maintain your integrity in an otherwise very competitive and sometimes unscrupu- lous industry, as business at times can be cut throat?

Chereace Richards: I believe that those who are true to who they are and who operate in integrity personally and professionally realize long term sustainable success. Because I believe this principle to be true, I build a business where I can stand by what I say and honor my word.

HMM: What advice do you have for others who have THE dream?
Chereace Richards: What I tell people who have “THE” dream is to understand that their dream is not for them but to bless someone else. So often people are self centered thinking their dream is something for them to possess but it is not. I believe when people understand that when they fulfill their dream, lives will be blessed. And if the dream is not realized, someone who needs to hear from them, won’t.

HMM: What is it about this that makes you do what you do?
Chereace Richards: I understand that God gave me the gift of exhortation to be a blessing to women who don’t know who they are in Christ. This motivates me to live my life on purpose to be an example to other women that just like God has blessed me with purpose, He has done the same for them and that it is their responsibility to figure it out and live it out.

HMM: Would you consider yourself a driven person? What makes you a powerhouse? What is the source of your strength?
Chereace Richards: I have always been driven to achieve from the time I was in grade school all the way to thru earning my Masters Degree, always excelling in my academics and extracurricular activities. I am the type of person that once I set my mind on something, I am focused on results at the highest level – not just existing or getting by. I believe my focused and determination drives me to take massive consistent action until that which I want is accomplished. My faith in God serves as the main source of my strength. I am also able to rely on my past success as evidence that if I was able to succeed before, I can and will succeed when I apply the same success principles.

Chereace Richards, a leader in her community and role model to many, lives by a simple, yet complex creed: embrace your passion, whatever it may be, and fulfill it no matter the cost.

Never comfortable with achieving just the status quo, Chereace Richards is creating a path guided by faith and focus, and using her success to show others how to reach for, and grasp, all of life’s infinite possibilities.

Born and raised in the Washington, DC metropolitan area, Chereace Richards always knew that she wanted to do things differently.

Excelling in her studies and extracurricular activities, she grew an interest in the exciting fashion industry and decided to head to Los Angeles to pursue her dreams of being a style insider. Unfortunately, fear held her back from embracing her passion.

Chereace Richards played things safe by attending nearby Bowie State University, in Bowie, Md., and majored in computer science, a career path that would bring stability and allow her to live a comfortable life, even if it wasn’t what she’d dreamed for. Despite the change in plans, Chereace applied laser-sharp focus and rose quickly up the corporate ladder in her role as a computer science professional.

Fully committing to her decision to forego a career in fashion, she never looked back on what could have been. In less than five years, Chereace went from IT Specialist to Software Sales Engineer, more than quadrupling her salary and putting her in a comfortable, yet complacent place.

This success, however, was abruptly cut short when Chereace was unexpectedly laid off. As a wife and mother, the set back was shocking, but it motivated her to act differently. She re-evaluated her situation, realizing that working for someone else wasn’t what she wanted for the rest of her life. Chereace put herself in a better position, professionally, and with prayer and more focus, she rose above the situation and landed a position with the federal government.

Understanding the power of education, Chereace Richards also enrolled at American University in Washington, DC, graduating with a Master’s in Information Technology Management which made her more credible and marketable within her industry. With a great career and happy family, Chereace was living the American dream and had no desire to make any changes. God, on the other hand, desired otherwise.

“I wish to leave a legacy of service, love, and genuine concern for the well-being and success of others knowing that when you help enough people have success, you will have success by default. God loves and promotes the servant leader. One of my biggest dreams is to raise my boys to be socially conscious, self-assured, and committed to Christ and living life for Him!”

I admire a number of people for various reasons:
My husband for his charisma, transparency and ability to connect with everybody. Oprah for her success, drive, and commitment to excellence in all that she does. I admire her journey to personal truth.
Beyonce for her work ethic, drive, and commitment to excellence.
First Lady Michelle Obama for her composed demeanor that always exudes her strength, her power, her commitment to family, and her mission to serve.


In 2006 Chereace was introduced to 5LINX, a rapidly growing global telecommunications company. Having no prior direct sales experience, the opportunity filled a void in her life and forced her to challenge herself like never before. The increasing demands of her professional and personal lives put Chereace at a crossroads and forced her to finally decide if she would give her all to this new business opportunity. After hearing a powerful message from her pastor, Chereace left her fulltime, secure position, realized her growing potential and followed her destiny of being her own boss. The decision wasn’t easy, but, it was one that she had to stand behind no matter what obstacles stood in the way or sacrifices she’d have to make for herself and her family.

Chereace’s success with 5LINX has been constant and rather extraordinary. She and her husband, who also left his full time job as a bus operator, have built a flourishing business that is rewarding on many levels. In just 14 months, they were named Senior Vice Presidents, moving up to Platinum SVP status in just 35 months. The Richards have also consistently ranked #1 as Platinum SVPs and their team has regularly places at the #1 and #2 spots in production, company-wide. She and her business associates motivate each other to fight off complacency and embrace the idea of endless possibilities. Chereace often explains how great it is to be able to “live full- time and work part-time”.

Though the journey was long and sometimes difficult, Chereace Richards has finally found her passion. As a Double Platinum Vice President with 5LINX, she travels the world, teaching others how to be successful, but more importantly, empowering them to embrace their own passion and fulfill it, by any means necessary. Chereace is an author of FAITH. FOCUS. ACTION. The Journey to Becoming Who You Are, a book that empowers others, specifically women, to 1. find their passion, 2. use that passion to create and understand their life purpose and 3. use that purpose to order their life steps with FAITH, laser FOCUS, and most importantly, ACTION. She recently launched,

The Reace Richards Collection, her women’s fashion jewelry line. Chereace is active in ministry and together with her husband, she gives back to her community through their non-profit organization – The Richards Group Foundation, Inc.

Peace is knowing who I am and whose I am. For me, it’s contentment with who I am, where I am, and what I have. Success for me is what Earl Nightingale says as the progressive realization of a worthy goal. It’s working toward something more, something great, and something larger than me!

“I’m married with two boys age 7 and 12. I believe relationships are failing for a few reasons, 1) people don’t know who they are so their decisions aren’t made from an authentic place, 2) as soon as things get tough people get going – they don’t honor their commitments, and 3) finances are a big source of stress in relationships. I believe that when people take time to get clear on who they are and what they want then the choices they make will align with their authentic self.”