Hashtags might seem simple and unnecessary to you, but they are extremely useful for building trends on social media and getting the kind of traction you require online. If you are present on social media, you would definitely know of social media hashtags and their potential for marketing on the platform.
Although hashtags appear useless to novice and amateurs in the industry, they are a powerful tool with plenty of potential in them. All hashtags can increase the reach your social media page currently has and can amplify your content to help it reach people that you want to target.
Hashtags provide you with one of the most basic and best ways to get your brand in front of the audience. In this article, we take a look at the techniques you can use to choose the right hashtags. These techniques are picked up from some of the best social media marketers in the industry and will help you up your game to reach a broader audience.
Learn from the Influencers
Influencers play a crucial role in setting hashtags, which is why you can always turn to them to learn how to master hashtags. Searching for the right influencers in your niche and identifying the techniques they follow here can be a good way to make your own strategy and find the best hashtags to use.
If you aren’t sure of the influencers that are relevant to your industry, you can run through your competing pages and see if they are in touch with an influencer. You can see the influencers they are communicating with to learn more from them and the techniques they follow.
Use Social Media Tools
Many social media platforms that currently employ hashtags also provide you with techniques you can follow to see what is currently trending. For instance, you can log in to Twitter and see the top trending hashtags in your region for a specific day or week. You can check these stats to see if there is something relevant to your brand that you can work on and maybe make a post on.
Use Third-Party Tools
Besides the tools provided by social media, there are many third-party tools as well that you can use for the job. Third-party tools make the job easier and allow you to discover the correct hashtags in a simple manner.
You don’t have to worry about your budget, as there are multiple low-cost options that can help you discover the best hashtags. Some of these include applications from Talkwalker, Keyhole and Influencer Marketing Hub.
Know the Intricacies Behind Your Hashtag
Just because you think a hashtag is popular doesn’t mean that you should be using it. Sometimes, you may need to do a lot more than just jump on the bandwagon for a trending hashtag. In such cases, it is better to do your own research and find out which hashtag sits better for you. Some due diligence at your end may help you find the best fit and make the most out of the hashtags or the resources that are available to you.
You may now know enough about hashtags to use them in your social media and get the desired results from them. Remember that hashtags on social media can vary based on the platform you use. While you can go hashtag heavy on Twitter, there is no point using them on Snapchat.