How to create a Membership Website to Reach Your Buyers
By: Kim Beasleyrs
When you create a membership website, keeping your target buyers in mind is important. Having a membership website has been an innovative way of growing my business online and connecting with my target customers. Because I love coaching my fellow introverted entrepreneurs, I made them the focus of my membership website.
When I first started my membership website, I asked myself the following questions:
- What help do introverted entrepreneurs need?
- Why do I want to create a membership website?
- What can I include in my membership website?
- Where can I build my website?
- When is a good time to release my website?
These are the 5 basic questions I ask myself when I start with any new project. If I could provide a good reason or answer to these questions, then I would move ahead with the project.
What help do introverted entrepreneurs need?
As I mentioned, I’m an introvert and I understand the fears and roadblocks that introverted entrepreneurs face. Through my coaching and membership website, I have included key information that will help introverts get out of their comfort zone and grow. They will grow personally and professionally.
One thing I love to say on my podcast is… Introverts Unite! So much so I created an acronym that’s a reminder of how introverts can excel, and this is also how I can help them. Here’s the acronym:
- Inspiration: Find inspiration in what you do. Love what you do and do what you love.
- Notice: Strive to notice what is going on in your target market. It could inspire you to create a new product or service.
- Timely: Always be timely in your response to your client’s questions and issues. Prove solutions in a timely manner.
- Remember: Take time to remember what’s important to your clients so you can provide solutions for their issues.
- Opinion: Your client’s opinions can help you cultivate your products and services. Listen to what they are saying they want and then create it.
- Variety: There are a variety of ways to meet the needs of your clients. Figuring out what works best should be your ultimate goal.
- Energy: Don’t forget to recharge your energy. As introverts, we need “me-time” so plan pockets of time into your day when you can recharge your energy.
- Relax: Don’t stress out, relax so you don’t get overwhelmed.
- Testing: Testing your ideas for products or services can help you refine your offerings. Poll your target market to figure out what they need.
With this acronym in mind, I help introverted entrepreneurs to stay focused, move forward with a plan, and get out of their comfort zone.
Why do I want to create a membership website?
A membership website allows you to share your knowledge or the knowledge of your peers. My primary reason for starting a membership website is that I want to teach introverted entrepreneurs how to get out of their comfort zone and be seen online. This means I want to help introverted entrepreneurs to comfortable sharing videos, engaging in social media, and creating/marketing podcasts.
As an introverted entrepreneur, I understand the fear of being seen online, and this fear kept me from showing my face on camera regularly since 2017. In 2017, because of respiratory issues, my doctor diagnosed me with heart and asthma issues which required me to use oxygen. So being seen with an oxygen tube coming out of my nose while on camera just didn’t appeal to me.
However, in 2020, one of my coaches, Nancy Badillo, gave me wise advice. She said, “don’t be afraid, because there are people who need to hear what you have to say”. Even though I knew this already, I was still “stuck” in my fear. After encouragement from her, I pushed myself out of my comfort zone, took a picture of me wearing oxygen, and then changed all of my profile pictures to my new headshot.
Yes, I was fearful. Yes, it made me nervous to share the new image. But I knew if I pushed myself out of my comfort zone, that I would help others. That’s why I changed the focus of my website from just being for entrepreneurs to focusing on being for introverted entrepreneurs.
What can I include in my membership website?
Since I already had a membership website created when I focused on introverted entrepreneurs, all I needed to do was incorporate coaching for introverts within the courses. Two of the training courses I added to my membership website are:
- WordPress Masterclass: teaches entrepreneurs how to create and manage a WordPress website. Has 30+ videos.
- LinkedIn Marketing for Introverts: train entrepreneurs how to create and optimize personal profiles and company pages as they market your business on LinkedIn.
I want to make sure my users have fun learning, stay engaged, and learn what they came to my membership website to learn. I’ve even set up a community so that my users can engage with one another, ask questions, and learn from each other.
Where can I build my website?
After trying different tools to build my membership website, I finally decided on a combination of tools. I use MemberVault (https://kbctips.com/MemberVault) to create my online courses and I integrate Peerboard.com into my membership website to provide the community aspect.
When is a good time to release my website?
NOW! OK, that’s my answer to the question because it will be your way of sharing your knowledge with the community who need to learn from you. By building a membership website, it will also allow you to monetize your knowledge as you coach others.
Start today! Build your membership website and share your knowledge. If you need assistance, you can reach me via my website: https://kimbeasley.com or check out my training website at https://kbctraining.com.
Bio: Trying to fit Kim Beasley into a box is impossible, she’s known as “Kimpossible” and she’s a creative introverted entrepreneur. Kim holds Bachelors in Organizational Development and an MBA in eBusiness with over 25 years of experience. Her experience includes custom WordPress website design, social media management, coaching/consulting, and online business brand building. Her goal is to help her fellow introverted entrepreneurs to grow their business online.